Bee Chin Heong originated from Famous Malaysian Chinese family of Dato` Tan Choo Hin. In 1964, We set up our first factory in Penang, Malayisa, with the sincere admiration of the incense and incense culture. With advanced Research and technology in Incense Making, Our brand start to develops in Singapore and Malaysia.

In 1973, Our First Retail Store of Bee Chin Heong opened at Jalan Pinta Tali, Penang; Years Later, In 1979, Bee Chin Heong was opened another branch. Soon After, Our business expanding and well known not only in Singapore and Malaysia, but  all over countries in Sountheast Asia.

November 1996, Bee Chin Heong in Xiamen was born with advanced management and production technology. This factory specialize  in manufacturing sandalwood and other natural incense products.  It brought innovations to the traditional incense industry and we are the first traditional incense manufacturer to adopt modernization. We also the first manufacturer dares to innovate and adopt environmental friendly concepts in incense packaging. The use of natural raw materials, scientific selections of materials, strict control are the main factors of Bee Chin Heong’s  natural incense product. Hence, Our products are favored and become the first choice among Chinese in China and Southeast Asia.

However,  Bee Chin Heong is not satisfied with current achievements, but to keep up the pace with current market trend. In 2015, We establish the first website in order to make the products purchase easier for cross-state and overseas customer. Now, five years later, in 2020, Bee Chin Heong has refurbished the e-commerce website in order to let customers to have better experience during online shopping. Our new e-commerce website came out new feature, the membership program to allow customers to enjoy limited-time offers during different festivals and receive official information or product updates. We aim to continuously innovate, strives to lead incense industry to a higher level.